Chinese Wok, the biggest Desi-Chinese QSR brand in India, has partnered with the eagerly awaited investigative thriller Durgapur Junction as its official Food Partner, fusing food and cinema in a distinctively flavourful way. Starring Vikram Chatterjee and Swastika Mukherjee, the film released on April 25, 2025, and promises to be an exciting journey filled with drama, mystery, and suspenseful storytelling.

As part of this collaboration, Chinese Wok will play a significant role in the film’s loud marketing campaign, which includes music releases, media campaigns, and on-location events. The brand will also be given on-screen recognition as a Food Partner in the opening scene of the movie, enhancing its visibility in India’s pop culture and entertainment industry.

The association appeals to India’s youthful, moviegoer demographic, which Chinese Wok supports with its daring flavours and youth-focused advertising, by capitalising on the film’s dark, edgy plot.

This collaboration further solidifies Chinese Wok’s position as India’s preferred Desi-Chinese QSR brand by building on the company’s recent announcement of its aggressive East India expansion strategy, which calls for the opening of over 25 new locations in strategic cities throughout the region. Through opening new stores, partnerships with regional vendors, and employment creation programs, the brand is currently concentrating on expanding its footprint throughout East India. Chinese Wok is strengthening its resolve to emerge as a major player in India’s changing culinary scene with a strong expansion strategy and ongoing cultural fusions.

This movie collaboration follows Chinese Wok’s active presence during cricket season, when the brand is creating waves with limited-edition packaging with a cricket theme, Instagram contests, and match-time advertisements. When combined, these efforts place Chinese Wok at the nexus of sports and film, guaranteeing that every fan moment is complemented with the most flavour possible.

Priyanka Dutta