Water is precious and many countries in the world have already started suffering from water crisis. Superhits 93.5 RED FM and M.P. Birla Cement joined hands to address Kolkata’s water crisis issue by spreading awareness about water conservation through their ‘Nalbandi’ initiative.

The inauguration event was attended by Shri Debashish Kumar MMIC (KMC) ,Cactus vocalist Sidhu, Mr. Rajesh Tiwari,  Marketing Manager MP Birla Cement, Mr. Deep Kabiraj -General Manager Marketing MP Birla Cement and RJ Praveen.

After an extensive on-air voting was conducted, the listeners across Kolkata have majorly agreed that water is the most wasted resource in the city. In many parts of Kolkata, there is free flowing water from KMC pipes which don’t have taps attached to it. To fix this issue RED FM is placing taps on such water source ‘nal’ that will bear the testimony of its brand milestone which promotes the brand motto ‘Jal Hai Toh Kal Hai’.

Speaking at the event, Sidhu said “It is extremely essential to save water as it is a very important natural resource. Many parts of India do not get ample water but we are lucky that we still do not have to face such acute water shortage”.

Debashish Kumar said “It is helpful that the Ganga flows through the city. It is the lifeline of Kolkata. Otherwise we would also have suffered from water shortage. With water crisis rising all over the world, it is very important that we do not waste the resource”.

The initiative began from ward number 64 & 65.

Save water as it is a costly natural resource!!

Priyanka Dutta