Samsung, India kicked off the fifth edition of its pan India campus program Samsung E.D.G.E. Launched in December 2016, Samsung E.D.G.E. is a first-of-its-kind campus program that provides an opportunity to the country’s talented students to exhibit their talents, exchange meaningful insights and get a head-start in their careers.

This year, students from 20 campuses that include top B-Schools, engineering colleges, and design schools will participate in the event, which will be held in a virtual format.

The program consists of three rounds. The first round is about ideation, where the team members come together and put up an executive case summary. The top teams that are shortlisted in the campus round work on a case study, submit and present their detailed solutions at the regional round. At the end of the regional round, the top 8-10 teams are selected and mentored by Samsung leaders on their respective solutions. The finale 8-10 teams battle it out in the National Round to arrive at the three winning teams.

For the program, students can form a team of three members from within the campus belonging to different years/specializations. In the ideation round, teams are expected to work on research, analysis, brainstorming, and formulating the most innovative approach and submit the executive summary which broadly defines the strategy proposed. The jury comprising of Samsung leaders and managers accordingly will shortlist campus teams to represent the institute in the Regional Rounds.

The winning team ‘Skyforce’ from IIM Lucknow comprising Himshikha, Abhilash I, and Nithiya CH, presented a solution for ASHA (Accredited Social Health Activists) workers to become more efficient. The team proposed a technology-based solution to address issues that ASHA workers face such as tracking, information asymmetry, and manual data registration, etc. The finale of the campus program was held in Gurugram.