Intimate hygiene plays an important role in maintaining the well-being of a woman. Piramal Pharma Limited’s Consumer Products Division announced its entry into the feminine intimate care category with the launch of ‘i-feel® Gentle Intimate Wash’. The company has also announced its association with Bollywood actress Yami Gautam, as the brand ambassador for ‘i-feel®’.

Piramal’s ‘i-feel®’ gentle intimate wash is free of sulfates, paraben, and alcohol which makes it gentle and safe for a woman’s intimate area. It contains lactic acid that helps maintain vaginal pH balance and is enriched with Neem, Tulsi, and Tea Tree oil that keep infections and irritation away.

The product will initially be available in the West Bengal market and on all leading e-commerce platforms.