India-based global streaming platform Clean Slate Studioz (Clean Slate) has been announced as the new Principal Partner for Yorkshire County Cricket Club.

Gracing the occasion was Karnesh Ssharma, Founder of Clean Slate Filmz, Darren Gough, Managing Director of Yorkshire Cricket, Anvitaa Dutt, Co-Founder of Clean Slate OTT, Amreesh Chandra Co-Founder Clean Slate Filmz, Lord Patel, Chairman of YCCC and Ajay Sharma, Director, Clean Slate Filmz.

Apart from becoming Principal Partner across Yorkshire Cricket County Club and the women’s team Northern Diamonds, Clean Slate will be the title sponsor at Yorkshire’s Headingley ground – the first Indian business with significant naming rights at a UK sporting venue.

Starting this season, a new two-year partnership agreement gives Clean Slate:

• Yorkshire County Cricket Club and the Northern Diamonds’ Principal Partner

• The main pavilion, now known as the Clean Slate Pavilion, bears its name.

• Branding on the outside of Headingley’s East Stand, the main entrance to the stadium.

• Their name on the Northern Diamonds’ official playing shirt and training wear

• Pitch branding for all non-televised and live-streamed games

Clean Slate has a stated mission for equality as an Indian-based entertainment company and the world’s only female-forward, female-first original-content streaming platform set to launch globally in 2023. It sees cricket as a way for Headingley to promote inclusivity, diversity, and engagement, both as a sporting venue and as the beating heart of a sporting community.

This inspiring and timely initiative will aid in the promotion of cross-border business ties, cultural understanding, connectivity, and community cohesion between the two great nations, particularly as India approaches the 75th anniversary of its independence.

Priyanka Dutta