Haldiram‘s is known for producing high-quality goods that suit all Indian tastes. It has so far included a variety of dairy-based desserts, including milk cake, burfee, chamcham, and rasgulla. Shrikhand, a new sugar-free variation with a delicious blend of rich, creamy texture and trademark flavors, will be added to its portfolio.

This guilt-free treat is ideal for dessert lovers and is made with premium ingredients. A 250 gm box of this classic and popular dessert from Gujarati and Maharashtrian cuisine costs a reasonable Rs 80. Amravati, Chandrapur, Yavatmal, Akola, Buldhana, Gadhchiroli, and Gadhchandurin in the Maharashtra Region, Adilabad in Telangana, Seaoni-Chhindwara, Mandla, Irarasi, Sarani, and Jabalpur in the Madhya Pradesh Region, and Raipur and Durg-Bhilai in Chhattisgarh are among the places where the commonly consumed product is currently accessible.

Director of Haldiram’s Food International Pvt. Ltd Mr. Sushil Agarwal said, “Our brand has been known for traditional taste and age-old recipes for over 80 years. Every product has been made using the same recipes, with the same taste and quality. We aim to satisfy all Indian palates with our sugar-free Shrikhand while preserving the same degree of delight they experienced from our other desserts”.

With the launch of Shrikhand, Haldiram’s aims to satisfy changing consumer tastes and preferences by fusing innovation with tradition. With its recent debut, Haldiram’s brand continues to grow in the Indian market while maintaining a recognizable and reliable place in the hearts of its clientele.

Priyanka Dutta