Chokkhudaan-Pujo Dekho Moner Chokhe, a special project honoring inclusivity, compassion, and the authentic spirit of Durga Puja, was launched by Doctors’ Choice in collaboration with the Kashi Bose Lane Puja Committee. Children with visual impairments launched the Puja at Kashi Bose Lane in a poignant and meaningful gesture, allowing the community to experience the holiday from their point of view.

The occasion was graced by Dr Shashi Panja, Hon’ble Minister for Industries, Commerce & Enterprises, Government of West Bengal, Mr Gopal Saraf, Director, Sales & Marketing, Doctors’ Choice, Mr Shivam Agarwal, Head of Marketing & Strategy, Doctors’ Choice, and Mr Dhinal Brahmbhatt, Chief Business Officer, Doctors’ Choice.

The inauguration was followed by the felicitation of Mr. Chinmay Mondal, a Visually Impaired Swimmer, Mr. Kanai Lal Chakraborty, Vice President of the Cricket Association for the Blind in India, and Mr. Subhash Dey, Secretary of the Group Theatre of the Blind. They received recognition for their services to the community spirit and society. The vision-impaired children then gave a heartfelt musical performance to the audience, touching many and reaffirming that empathy, humanity, and group celebration are the foundations of true festivity.

To provide accessibility and comprehension for guests with special needs, the Kashi Bose Lane pandal included Braille explanations of its topic in keeping with the inclusiveness theme. This kind action further emphasized Durga Puja as a celebration that welcomes all devotees by guaranteeing accessibility and meaningful participation for guests with special needs.

To further reinforce the message of Chokkhudaan in its purest form, a special eye donation kiosk will be put up at the pandal in collaboration with Medical Bank. To increase participation, a selfie area with a meaningful message will entice guests to take part, think, and share the gift of vision, encouraging people to donate their eyes and join this unique project.

By bringing together community members, dignitaries, and well-wishers, the project made Chokkhudaan a remarkable celebration of humanity and hope and ushered in the holiday season with compassion and solidarity.

Priyanka Dutta