Anjali Mall tied up with the Bengali film ‘Durgeshgorer Guptodhon’ as their official costume partner.

Today In-film branding is a booming industry and has faced a sharp increase in the past 10 years. Incorporating various brands in a film whether giving a glimpse of the brand products or using the brand names in title-cards is one of the fastest emerging economies of film-making in cash-strapped film industry. On one side it takes the pressure off the producers whereas on the other hand, the specific brand benefits from the star value.

Directed by Dhrubo Banerjee, this second movie of Sona da series is creating buzz among the adventure-lovers of the city since quite a while. Last year the first part of the franchise ‘Guptodhoner Sondhane’ also received critic acclamation.

The story of ‘Durgeshgorer Guptodhon’ revolves around a treasure hunt by three young people integrating the history of Bengal and the outfits chosen for the star cast of the movie go perfectly apt with the ambience.

Actor Abir Chatterjee who is playing the role of ‘Sona da’ is seen in a mustard colour single breasted blazer teamed up with a white band collared shirt in the poster. His co-actor Arjun Chakrabarty is seen in a simple jeans-t-shirt-hoodie combination and actress Ishaa Saha looks like an adorable Bengali millennial in a short ethnic jacket with a maroon top and jeans in the poster.

The film is eyeing for release on 24th May.