Aashirvaad Svasti is expanding its pouch milk offerings in Kolkata with the launch of its Select Milk variant. This will be available to the consumers in Kolkata from October 10, 2020.

Aashirvaad Svasti Select offers consumers India’s first daily quality assurance report through the “Doodh-er Report card”. This is a unique offering through which consumers can examine the quality quotient of their product packaging. Consumers can enter their Batch number on Aashirvaad Svasti’s website – aashirvaadsvasti.in to receive their “Doodh-er report card”.

This report card consists of 27 quality parameters which are checked at five stages including some of those most relevant for milk like adulterants (urea, starch, vegetable oil, and detergents), preservatives et al thereby assuring consumers of superior quality, thick, tasty and nutritious milk every day. The milk is sourced from a network of trusted dairy farmers in the state with whom ITC engages closely under its initiative -Project Gomukh. This product is also fortified with Vitamin A & D which supports immunity and strong bones.

Aashirvaad Svasti Select Milk will be available in a convenient pack size of 500ml priced at Rs 24. It will be available across 4000+ outlets in Kolkata.