With the release of its eagerly anticipated regional feature film, Bhojan Bahini (Food Force), which debuted on October 28, 2025, Fortune, India’s top edible oil brand from AWL Agri Business Ltd. (previously Adani Wilmar Ltd.), is poised to bolster its supremacy in West Bengal.

Actor Abir Chatterjee and cricket star Sourav Ganguly collaborate on the TV ad, which combines humor, drama, and Bengal’s enduring love of food in a high-energy cinematic experience. The message of the “Bhojan Bahini” TVC is straightforward but impactful: prioritize quality over compromise. According to the narrative, Fortune Mustard Oil and Fortune Soyabean Oil are India’s top Jodi, the ideal combination that can be relied upon to bring out the true flavor of Bengal’s most beloved dishes.

The film, which stars Sourav and Abir in previously unseen personas as the clever “Food Police”, centers on their quest to determine what constitutes the ideal Bengali dinner. The unmatched combination of Fortune Mustard Oil and Fortune Soyabean Oil, which represents the purity, aroma, and trust that characterize Bengali kitchens, was discovered as a result of their inquiry.

From the sizzle of luchis to the aroma of kosha mangsho, the TVC captures the colorful essence of Bengali cuisine, inspiring nostalgia, pride, and appetite in equal measure. It is visually stunning and emotionally stirring. The playful humor and chemistry between Sourav’s charm and Abir’s humor give a pleasant touch that complements the film’s emotional and lighthearted tone, making it both approachable and entertaining.

Bhojan Bahini, which has its roots in local culture but conveys a global message, goes beyond amusement to start deep discussions about food, family, and the importance of quality above compromise in Bengali homes. The promotion strengthens Fortune’s standing as the clear leader in West Bengal and worldwide for both mustard and soybean oil.

Priyanka Dutta