toothsi has signed on Anushka and Virat as brand ambassadors for promoting and encouraging the adoption of new-age teeth straightening clear aligners. The star power couple will work with the brand and help in developing a connection with users across all key markets.

Toothsi has made it its mission to bring attention to these problems in a nation where problems with the smile and teeth alignment are not generally taken seriously. Anushka and Virat have consistently been ardent supporters of good health and self-assurance, which aligns with toothsi’s purpose. The business provides a cutting-edge, technologically advanced solution in the form of discrete, clear aligners that may be worn at home and straighten teeth in six to eight months. Additionally, clients may use the brand’s app to schedule a scan, receive updates, and track the development of their treatments.

According to Virat Kohli, trust and dependability are essential for success in all facets of his life, not just the game of cricket. “We are thrilled to help the brand in their admirable aim because toothsi has also established itself as a trusted brand for consumers wishing to improve their smiles,” said Virat Kohli.

The company has also announced the merger of the toothsi and skinnsi brands to develop makeO, the first at-home smile and skin makeover services in India, along with Anushka and Virat serving as brand ambassadors. In order to meet the growing demand from customers with discretionary means who are conscious of self-care and physical aesthetics, makeO will concentrate on offering its clients technology- and science-backed dentistry and skin care solutions.