Sunlight announced the relaunch of its new and improved product with advanced color lock technology. 

Embracing the campaign line “Rongin Prottekdin,” which translates to “Stay Colourful Every Day,” this breakthrough advancement reinforces Sunlight’s commitment to preserving vibrant colors and enriching your life with the joy of those colors every day.

Through compelling activations, such as the development of location drops like Sunlight Bari and South Kolkata Dhobi Khana and the transformation of the well-known song “Bhalobashar Morshum” from black and white to brilliant color.

Sunlight is starting an exciting journey across West Bengal to commemorate this achievement. Ten homes will be converted into Sunlight Baris, displaying the brand’s signature shades of pink, yellow, red, green, and blue. These Sunlight Baris will stand in for the happiness that colors bring into our lives and act as a reminder of Sunlight’s steadfast dedication to protecting and celebrating these colors forever, which is consistent with their campaign slogan of “Rongin Prottekdin” or Staying Colourful Every day.

This popular song’s conversion from black and white to color will invoke the significance of appreciating life in color and remind us of the endless opportunities that present themselves when we are able to lock hues into our lives, conveying the message to stay colorful every day.

In order to give guests a special experience, Sunlight will also work with South Kolkata Dhobi Khana, the oldest Dhobi Ghat in Kolkata. The historic laundry facility will be decorated with Sunlight’s brilliant colors for the Dhobi Ghat Activity, representing the brand’s reliability and trustworthiness over the years.

A vibrant colourful initiative indeed!!

Priyanka Dutta