Through a partnership with Perplexity, Bharti Airtel is providing all 360 million of its customers with a complimentary 12-month subscription to Perplexity Pro.

Perplexity is a search and answer engine driven by artificial intelligence that provides users with accurate, thorough, and conversational responses in real time. It transforms a customer’s search from a list of web pages into an understandable response that can be refined using the self-learning AI tool to provide the exact result the user desires.

The Pro version of Perplexity offers more features for experts and frequent users, while the free version offers robust search features. More daily Pro searches per user, access to sophisticated AI models (such as GPT 4.1 and Claude), and the option to choose particular models, deep research, image generation, file uploads, and analysis are all included in Perplexity Pro. Perplexity Labs is a special tool that makes concepts come to life. Perplexity Pro costs *INR 17,000 per year worldwide.

All Airtel customers (mobile, Wi-Fi, and DTH) can now get this Pro subscription, which is valued at *Rs. 17,000, for free for a year. This is Perplexity’s first collaboration with a telecom provider in India.By using the Airtel Thanks App, any Airtel customer can take advantage of this promotion.

Consider a Rajkot student to demonstrate the collaboration. Perplexity Pro can help him maintain academic standards of excellence by offering procedures for valid online research, learning, and collaboration, as well as by organizing content logically and understandably. Through an intuitive interface, Perplexity can support a homemaker in Kanyakumari by providing prompt and accurate answers for everyday tasks, encouraging creativity, and assisting with well-informed decision-making. In just a few seconds, Perplexity Pro can create an itinerary for a busy professional organizing a family vacation based on time constraints, predetermined spending limits, and must-do activities. One benefit that can only be experienced after using this tool is the increase in productivity and reduction of stress for its users.

Priyanka Dutta