Haldiram’s has launched its latest campaign, ‘Don’t Wait. Vaccinate.’ The campaign offers a discount for the ones who are vaccinated. This campaign is conceived and conceptualized by Option Designs.

This type of social campaign is nothing new for the brand. They had earlier come up with campaigns like ‘Delicious Bhi, Dooriyan Bhi’. This was a social distancing campaign to spread awareness and create a change in attitude towards the appropriate behaviors during the ongoing global pandemic.

‘Don’t Wait. Vaccinate.’ is bound to stir a positive feeling, which will prompt the taste loyalists to get vaccinated and celebrate it with delicious food at Haldiram’s outlet.

One of the many reasons Haldiram’s can dominate the Indian market is its ability to connect with the audiences. The campaign is an extension in the same direction.

A good campaign indeed!!

Priyanka Dutta