Ikonz, a leader in AI-powered digital experiences, announced the AI Digital Avatar of cricket legend Sourav Ganguly. It was unveiled on the Holographic Extended Reality (HXR) device.

A new era in digital representation and intellectual property management is ushered in by this groundbreaking launch. With the exclusive worldwide rights to Dada’s voice, appearance, and demeanour, Ikonz has made it possible to create an avatar that faithfully embodies the personality, vigour, and distinct presence of one of cricket’s most renowned players.

Mr. Sourav Ganguly and  Mr. Abinav Varma Kalidindi, CEO of Ikonz, graced the event.

Speaking at the event, Sourav Ganguly said “I really liked my AI digital avatar. It is so much young and also looks so good. Though I am not very tech savvy, initiatives of this kind will surely help companies in different segments”.

By releasing the first AI-powered digital avatar of Mr. Amitabh Bachchan on the Holographic Extended Reality (HXR) device in the world by December 2024, Ikonz Studios has accomplished a noteworthy milestone.

Customised brand endorsements and advertising campaigns, banking and retail experiences, interactive podcasts, holographic experiences, voice experiences, interactive fan engagement experiences and metaverse activations, sports coaching and training modules, and educational and documentary productions are just a few of the many applications that can easily incorporate Sourav Ganguly’s AI digital avatar, which is exclusively developed and represented by Ikonz.

Ikonz guarantees that any company or brand looking to use the digital avatar will deal directly with Ikonz as the exclusive representative and licensor by obtaining the exclusive intellectual property rights to Dada’s voice, likeness, and mannerisms. This calculated tactic preserves the integrity of Sourav Ganguly’s brand while creating countless opportunities for cross-sector cooperation.

Priyanka Dutta