In honor of International Men’s Day, ILEM JAPAN, a brand well-known for its high-end skincare and grooming products with Japanese influences, has unveiled a vibrant new digital video campaign (DVC) starring Jim Sarbh. The DVC highlights the Sumuuzu Bento grooming set from ILEM JAPAN, which offers a novel perspective on contemporary masculinity by urging men to embrace ease and simplicity in their grooming regimens.

With Sarbh giving views on how, for today’s men, the workplace—rather than the daily grooming routine—is frequently the true fight, the ad capitalizes on the changing narrative of masculinity. His captivating story compares the tenacity of medieval warriors to that of modern professionals, whose energies are focused on self-care, professional achievement, and personal development. The DVC honors simplicity by demonstrating how the Sumuuzu Bento simplifies and expedites self-care, freeing up men’s time to concentrate on their careers, personal development, and the things that count in life.

Jim Sarbh said, “I’m excited to work with ILEM JAPAN on the Sumuuzu Bento DVC. It’s a considerate, straightforward grooming method that aligns with my values—minimum fuss, and maximum impact. Today’s men would rather spend their time on worthwhile endeavors than on an excessively intricate grooming routine. Sumuuzu Bento simplifies everything”.

The plant extracts used in the Sumuuzu Bento package, which includes the ILEM JAPAN Shaving Gel and Shaving Mist, provide a smooth, irritation-free shave as well as a revitalizing and nourishing grooming experience. It enables men to show off their finest selves without the bother, and it is made to blend in perfectly with the lifestyle of busy professionals.

Grooming fans are encouraged to embrace Japanese-inspired self-care by the recently released digital ad films featuring Jim Sarbh, which are currently available on ILEM JAPAN’s social media accounts. These films encourage men worldwide to follow effective, sophisticated routines that prioritize what matters.

Link to the video https://www.instagram.com/reel/DCivzEstrUz/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA

Priyanka Dutta