Jelimals, a confectionery brand from ITC has come forward with an initiative to create awareness amongst children about the 5 steps to prevent the spread of Covid-19, as recommended by WHO. Jelimals teamed up with Chhota Bheem to bring out the “Do the 5” song that is modeled on the five steps recommended by the WHO to prevent the spread of Covid-19.

As a brand that enjoys a loyal following amongst kids, Jelimals wanted to do its bit to convey the message across.  Conceptualized by FCB Ulka Bengaluru, the video was produced by 16 Beatz Films.

Link to the “Do the 5” song – https://www.youtube.com/watch?v=cicuwpBVobY