JIS Group embarked on a mission to scale up and expand its horizon by introducing a new B2C (Business to Consumer) dairy brand, ‘JOI Farm’. This is their endeavor after carving a niche for itself in the field of academics throughout East India.

The press conference was held in the presence of Mr. Anmol Singh Narula, Director of JIS Group, Mr. Chironmoy Chatterjee, Director of Sales & Marketing, JIS Farms, Mr. Shirshendu Chatterjee, Head of Sales, JIS Farms, and Mr. Sumit Dev, Head of Marketing, JIS Farms at the Park Hotel.

Late Sardar Jodh Singh, Chairman, and Founder of JIS Group established a dairy near Ludhiana in Punjab with his younger brother, Sardar Ishar Singh, many years ago. It was JIS Group’s first venture in India, operating between Punjab, Haryana, and West Bengal. Since then, there has been no turning back. JOI Farm, which will launch a range of dairy products such as Milk, Paneer, and Doi, will carry on the group’s dairy legacy. JOI Farm ensures its customers the best in quality products with its own farm-sourced milk, which is treated in a modern technology plant.

JOI farm has a wide array of products ranging from JOI Farm Creamy Paneer, JOI Farm Classic Doi, JOI Farm Traditional Mishti Doi, JOI Farm Creamy Milk, JOI Farm Regular Milk, and JOI Farm Light Milk, and many more.

The plant is located in Howrah. Most importantly this brand will lead to the creation of 150+ new jobs. The project value is Rs 150 crore.

Priyanka Dutta