Kolkata, known for its colorful culture, historic Howrah Bridge, and love of all things sweet, has chosen Swiggy Instamart as its go-to partner for everything from everyday necessities to seasonal splurges. This year’s “How India Swiggy’d 2024- Swiggy Instamart Edition” report demonstrates how the ‘City of Joy’ maintained its traditions while delving headfirst into modern convenience.

According to the report, Amitesh Jha, CEO of Swiggy Instamart, said, “The city’s top purchases include milk, dahi, onion, soft drinks, and potatoes. A city user can spend up to Rs 8,56,920 on food, electronics, and other necessities in just 10 minutes. We’re delighted to be a part of this journey, bringing convenience into everyday life and allowing our consumers to get what they need when they need it”.

 Trends seen in Kolkata in 2024:

• The top five things ordered by the city were milk, dahi, onion, soft drinks, and potatoes.
• A dessert lover spent over Rs 1,00,000 on ice cream boxes, transforming their freezer into a frozen paradise fit for a Park Street-style dessert festival.
• This year, Kolkatans spent a staggering Rs 15.1 crore on Maggi noodles, enough to make a noodle trail from Kolkata to Digha and back numerous times.
• With roughly 4,000 orders for party supplies and a cool Rs 1.6 lakh spent on cocktail mixers, Kolkata ensured its gatherings were equal parts entertaining and tasty.
• Kolkata spent approximately Rs 5 lakh on packed Indian sweets, demonstrating their unwavering affection for roshogolla and Sandesh.
• Hundreds of orders for kurtas and sarees in Kolkata have helped preserve cultural traditions.
• Kolkata received 7,477 Incognito orders, including dark chocolates for late-night cravings.

Swiggy Instamart made sure that every Kolkatan’s day finished on a sweet and fulfilling note—because, in the City of Joy, every moment is worth celebrating, one order at a time.

Priyanka Dutta