At the recently conducted Fortune Kachi Ghani Mustard Oil Hilsa Festival big finale in Kolkata, famed cricketer and brand ambassador Sourav Ganguly revels in the festive festivities and culinary history of Bengal’s most beloved Hilsa food.

Brand ambassador Sourav Ganguly unveiled Fortune’s exclusive Kachi Ghani Mustard Oil (KGMO)Ilish bundle, which celebrates the legendary culinary occasion and draws attention to the Hilsa fish’s rich cultural heritage.

Speaking at the event, Sourav Ganguly said “Like most Bengalis, I love Hilsa. I don’t eat much rice but when Hilsa is made at home, I consume rice. Sorshe Ilish has good taste and is also healthy. This dish has a different value for most Bengalis. Monsoon is the time when we get good quality Hilsa and who will not like to gorge on Hilsa?”.

Inspired by the exquisite Kalighat potchitro paintings of the 19th century, the limited-edition pack pays homage to the artistic legacy of the region.

“Mustard oil has good health benefits as it contains Omega 3, fatty acids and so much more. It helps in keeping the skin glowing and supple. So with such an amazing mustard oil pack just for the Hilsa season is a great initiative on behalf of Fortune” added Sourav Ganguly.

The all-day event showcased the culinary prowess of fifty exceptional competitors who engaged in a live cooking competition, showcasing their ability to create mouthwatering meals from Ilish. The big finale marked the conclusion of the finalists’ culinary journey, who were chosen from a variety of societies and fish market activations.

Popular Bengali actors Kharaj Mukherjee and Sonali Chowdhury were also in attendance. They interacted with the crowd and took part in several teams, which boosted the competition’s energy and enthusiasm. Following a rigorous competition and careful evaluation, the winners were declared, and the judges were amazed by the winners’ extraordinary culinary abilities.

The cricket legend also prepared Hilsa fry at the event.

The participants received certificates, prize money, and souvenirs to celebrate their culinary triumphs. Adani Wilmar organized this event as a part of a larger campaign to highlight the introduction of a limited-edition Hilsa pack for Fortune Kachi Ghani Mustard Oil and to further emphasize the brand’s dedication to superior ingredients and cooking.

For a brief period only, Fortune Kachi Ghani Mustard Oil (KGMO) will be selling a unique Ilish pack.

Priyanka Dutta