One-click video creation app MV Master announced that it has more than 60 million registered users in India since its launch in January 2019. It has also been named the Editor’s Pick as ‘top recommended app’ for videos.

MV Master said this growth is borne out of an extensive localization strategy executed over last year, as part of which it had introduced thousands of India-specific video templates, music and themes to better engage Indian users. The app had launched special Holi-themed templates ahead of the festival this year.

Over one million users attended the Holi activity in MV Master during a five days period from March 9-13, 2020.

Popular templates including Heart arrow, Butterfly magic, Rose frame, Creative hands, Flower baby, Magic place, Teddy day, Magic petal, Red roses, Magic elephant were a big hit among the users.