At the Shri Shikshayatan School Auditorium, Candid by Paromita and Calcutta Business School successfully hosted the National PR Day Conclave, which focused on Public Relations (PR), Corporate Communication, and Advertising. A diverse range of media personalities, communication leaders, and industry pioneers came together for an exciting morning of stimulating debates and lively discussions.

To illustrate how storytelling affected public opinion, shaped brand strategy, and improved communication in general, the conclave focused on the notion that stories shape strategy and conversations spark change.

The occasion honoured many notable guests whose work enhanced the domains of public relations, communication, and the media. The guests were Vivek Gupta, Chairman and MD of Sanmarg, Vikramjit Roy, Executive & Creative Producer and former NFDC & Sony Pictures professional, filmmaker Pratim D. Gupta, Jimmy Tangree, Station Head of 91.9 Friends FM, Smita Roy Chowdhury, Editor of T2, and Paromita Ghosh, Director of Candid by Paromita.

A compelling panel discussion with professionals from corporate communications, advertising, and public relations was another highlight of the conclave. The panel included Samrat Mukherjee, Vice President of Madison World; Subhro Sarkar, AVP and Head of Brand Marketing & Corporate Communication at Ambuja Neotia Group; Dwaipayan Chakraborty, Vice President of Genesis Advertising; Sarbani Bhattacharya, Vice President of Corporate Communications, Corporate Affairs & CSR at Merlin Group; Suparna Mucadum, Marketing Head & Brand Custodian at Keventer.

The occasion gave students and professionals a chance to network with influential people in the field, gain insight from real-world experiences, and comprehend evolving communication trends.

The conclave concluded on a positive note, offering both seasoned professionals and aspiring communicators new perspectives and insightful information.

Priyanka Dutta