Chinese Wok launched the new music video “Ashtamite Tomar Paray” for Chirkut Official at its Chinar Park Restaurant in Kolkata, marking a unique cultural partnership in East India. For Gen Z and millennial audiences, the event brought Pujo’s liveliness to life by tying cuisine, music, and celebration together while fusing flavors and nostalgia.

The band Chirkut Official, cast members Soumya Mukherjee and Arunima, and vocalists Debayan Banerjee, Shubham Mitra, and Sreejita Mitra were all present at the memorable event.

The event was a true fusion of celebration and flavor as fans and media were treated to a live performance, an exclusive music video screening, interactive picture opportunities with the performers, and Chinese Wok’s unique Desi Chinese favorites.

Chinese Wok’s goal of becoming woven into India’s festival calendar is reflected in this partnership, particularly as the company grows in East India. During Durga Puja, when food and community are at the center of every celebration, the combination of music and cuisine offers a novel approach to engage Kolkata’s youth while enhancing the brand’s powerful emotional appeal.

By working together in Kolkata, Chinese Wok has not only strengthened its position in East India but also demonstrated how combining cuisine and culture can foster a sense of community, adding even more special memories to the Pujo season.

Video Link – https://www.youtube.com/watch?v=yD0dpeS1eak

Priyanka Dutta