Distinguished guests, including Mr. Manoj Agarwal, Chief Electoral Officer, West Bengal, attended the launch event for Fort Fit Foods‘ flagship products, Super Rice and Fortified Atta. The dignitaries praised Fort Fit Foods’ initiative and underlined the value of fortified food in enhancing public health.

Super Rice and Fortified Atta, two of Fort Fit Foods’ flagship products, have been launched. The company is a trailblazer in West Bengal’s food processing sector. They are dedicated to closing the nutritional gap and building a healthier future for the people of West Bengal, a state that ranks 28th in the nation for malnutrition. They are the first company in the state to enter the fortified staples market.

Through this initiative, they are taking a multipronged approach that aims to inspire other millers to join the fortification movement in addition to introducing innovative fortified products that significantly improve the lives of consumers. They anticipate that this will have a positive knock-on effect on public health. Furthermore, they are dedicated to empowering customers to make knowledgeable decisions regarding their health by educating them about the advantages and significance of fortified products.

“We have enough information to conclude that fortification is an act of humanity, not just a scientific idea. It’s about realising that nutrition is a fundamental right, not a privilege. This launch reflects our commitment to innovation and our passion for improving public health,” said Rahat, the founder of Fort Fit Foods.

Millers for Nutrition is a strategic initiative driven by TechnoServe.

Priyanka Dutta