Senco Gold & Diamonds launched a special ‘PRIDE Collection’ as a gesture of support for the LGBTQ community.

A unique fashion show titled “Sphulingo – Freedom of Expression” with a group of transgender men and women led by well-known Professor (College Principal) & LGBT activist Dr. Manabi Bandyopadhyay dressed in mythological characters from Indian epics, walked down the ramp at Senco Gold & Diamonds’ Mega Shop on CIT Road in Kolkata. The group represented characters of Sikhondi (Shankori Mandal), Mohini (Rintu), Raja Vongashon (Sandipta Chhetri), Chitrangada (Sayantani Ghosh), Raja Ela (Roma Mandal), Krishna Koli (Pritam Mondol), Brihhonnola (Bikram) and Chandi (Dr. Manabi Bandyopadhyay).

The month of June is celebrated as the Pride Month across the world to commemorate the Stonewall riots, which occurred at the end of June 1969 and to recognize the impact LGBTQ people have had in the world. The LGBTQ Pride is a movement against discrimination that the lesbian, gay, bisexual, transgender and queer (LGBTQ) community faces. It is aimed at promoting dignity, visibility and equal rights for these people.

The Pride Collection consists of uniquely designed gold and silver pendants named Trans Hearty, G-Rex and Less More.  The Pride Gold collection price starts from Rs. 16,000 and silver collection Rs 500 onward.