For successfully attempting the most online dental screening tests completed in 24 hours, Sensodyne, a well-known oral care brand from Haleon (formerly GlaxoSmithKline Consumer Healthcare), sets a GUINNESS WORLD RECORD™. More than 27,000 people participated in the historic dental examination, which was held during Maha Kumbh 2025. This was a major step in teaching Indians the value of preventative oral care. Sensodyne further demonstrated its dedication by distributing its recently introduced Rs 20 small toothpaste pack, which aims to lower the cost and increase accessibility of sensitivity protection.

Sensodyne’s World Oral Health Day campaign, which encourages people to take the first step towards better oral health, was also launched with this record. For more than ten years, Sensodyne has conducted “chill tests” all over India, enabling customers to identify and treat tooth sensitivity early. Millions have benefited from this program by being able to recognise their condition, seek prompt treatment, and resume enjoying their favourite foods, ultimately improving their quality of life.

In partnership with A Dental Friend and Smilo, a committed group of almost 200 promoters used mobile technology to conduct the screenings at Maha Kumbh. To ensure a smooth and reliable experience, more than thirty dentists who are members of IDA were on hand to supervise the procedure and answer any questions.

Sensodyne’s initiative, which combines accessibility, technology, and education, lays the groundwork for a broader movement as World Oral Health Day. To ensure that more people can easily evaluate their oral health, Sensodyne is now offering free digital dental examinations to the general public, building on the success of the event that broke records.

To encourage more Indians to “Take the First Step” for their oral health, Sensodyne will launch a comprehensive multimedia strategy in the coming days, including a digital campaign, influencer partnerships, Spotify integrations, and coverage on TV, radio, and print. In order to improve access to oral healthcare, the brand will also start corporate health camps and dental vans across the nation.

Priyanka Dutta