Sew in Style, a fashion boutique that is fast becoming a symbol of innovation and responsible consumerism, unveiled its distinctive Festive Collection. They held a grand opening at their New Alipore store in the Pranami building where 25 dresses from the collection were displayed via a ramp walk. This established the brand’s foothold in the eastern region and was a crucial turning point in its history.

The new collection was introduced by eminent guests like Rajpal Singh Khalon, IAS, Former Additional Chief Secretary, Dr Mamata Binani, President of MSME Forum, Swastika Mukherjee, Actress and Rajani Kedia Ghosh, Owner of Sew in Style.

Sew in Style, a start-up company revolutionized the fashion industry in January 2021 with its in-house production of modern and wearable stylish dresses, suits, salwars, and more.  “SEW IN STYLE” launched its business with a tiny outlet store with the goal of reinventing fashion. The goal was to improve the shopping experience for customers while also encouraging creativity through connection. The dedication to this purpose is constant as the company continues to develop and break barriers. The commitment to sustainable fashion lies at the heart of the “SEW IN STYLE” brand. Rajani Kedia Ghosh, the company’s creator has fervently promoted the idea that recycling garments is an essential component of recycling textiles.

The Festive Collection emphasizes its dedication to reinventing fashion with consciousness while also marking an important milestone in the development of our brand. This collection shows Sew in Style’s commitment to fusing sustainability with creativity. Empowering women, stimulating innovation, and having a good influence on the fashion business and the globe remains their core priority as they develop.

Priyanka Dutta