One of the most beloved and indigenous biscuit companies in India, Bisk Farm, is celebrating 25 years of its illustrious history by partnering with Bollywood star Shraddha Kapoor as a brand ambassador.

The partnership represents freshness, trust, and modern appeal—values that are consistent with both Bisk Farm and Shraddha Kapoor—and represents an important turning point in the brand’s history. Shraddha Kapoor, who is well-known for her charisma, adaptability, and ability to connect with people of all ages, perfectly exemplifies the brand’s spirit of tradition and contemporary.

In the movie, Shraddha Kapoor is shown relishing her “me time”, which enables her to express her most creative self through an impromptu dance in which she is totally absorbed in her own world and doesn’t give a damn. A cup of chai and a Rich Marie biscuit are a wonderful way to escape the everyday world, and the film depicts her Me Time=Rich Marie Time habit through these moments. The story combines coziness and lighthearted self-expression, demonstrating how each tea moment becomes Rich Marie Time, enriching and enhancing the break.

Ms. Shraddha Kapoor said, “For me, me-time has always been about enjoying moments that feel truly mine. Those moments are made even more memorable by Rich Marie. Every Rich Marie mouthful serves as a reminder to take a moment for myself, whether it’s with tea or just a quick break, to revitalize and re-establish a connection with my best self. It’s a small ritual I follow for comfort and self-refreshing”.

Bisk Farm Rich Marie is a well-known brand in the Marie biscuit market, carefully designed to go well with India’s most treasured custom—chai time. Rich Marie transforms a brief stop into a moment of everyday warmth and personal comfort in a culture where “me time” often transforms into “chai time”.

Built around the familiar and endearing premise “Me Time=Rich Marie Time”, the new campaign starring Shraddha Kapoor has gone live across a variety of platforms, including print, digital, television, and social media, confirming Rich Marie’s status as a cozy, everyday friend.

This partnership represents a new beginning for Bisk Farm as it embarks on its next chapter, one that respects its heritage while embracing a new, modern attitude.

TVC Link: https://www.youtube.com/watch?v=_zPJ_ICY2uo

Priyanka Dutta