Tanishq inaugurated Aalo, their stunning Pujo collection. Aalo, which means essence of divine light, pays homage to the Shakti spirit that every Bengali woman possesses by symbolizing the brilliance that adorns the resolute power of Aishanis in Bengal. This collection honors the exquisite craftsmanship of Bengali artisans while celebrating the holy aura of Maa Durga. The exquisitely created jewelry in the collection, which was introduced by the well-known Bengali actress Ms. Mimi Chakraborty embodies the spirit of the festival.

Also gracing the occasion was Mr. Somprabh Singh, Regional Business Head, Titan Company Pvt. Ltd.

The Aalo collection, which includes motifs like Chaalchitra, Jaali, Nauka, and Palki, highlights the talent of Bengal’s traditional craftsmanship and the master karigars of Tanishq. Every work incorporates age-old methods like die-stamping, micro-filigree, and thokai nakaashi to showcase Bengal’s rich cultural legacy. Bengal’s unmatched artistry is showcased in this collection of exquisite gold jewelry, which comprises elaborately made Necklace Sets, Sita Haar, Bangles, and Muff Chains.

“Tanishq’s exquisite Aalo collection beautifully invokes divine blessings and pays heartfelt tribute to Bengal’s vibrant culture. I always look forward to partnering with Tanishq during Durga Pujo since I get to introduce new creations every year. Every year, the Pujo collection skillfully combines classic style with modern sophistication, and Aalo is no exception. Each piece is an exquisite example of Tanishq’s karigars’ extraordinary workmanship, as they are all expertly made with great attention to detail. The collection reflects Maa Durga’s ageless charm and honors the tenacity and intelligence of the Bengali Aishanis. It is a privilege to be the face of a company that expertly strikes a balance between tradition and innovation, providing jewelry that speaks to our changing sense of style as well as our cultural roots” said Mimi Chakraborty.

Tanishq is offering discounts of up to INR 475/-per gram on gold rates in honor of Pujo, as well as up to 20% off the value of diamond jewelry and up to 100%* exchange value on old gold purchased from any jeweler.

Customers in West Bengal can take advantage of these special discounts at all Tanishq stores to commemorate Bengal’s rich cultural past and enjoy the festive atmosphere with exquisitely created products.

Video link of the event-https://www.youtube.com/watch?v=EU1JVcfol9A

Priyanka Dutta