The debut of Magic Moments Verve Lemon Lush in West Bengal, announced by Radico Khaitan Ltd., is a major milestone in the strategic growth of this multimillionaire brand. The newest product in the Magic Moments Verve line, a pleasant lemon-infused version that blends premium grains and genuine Gandhoraj Lemon juice, is expected to satisfy the growing demand from consumers for premium-flavored vodkas.

Radico Khaitan wants to increase its market share in West Bengal by building on its success in locations like Jammu & Kashmir, Punjab, Uttarakhand, Delhi, Rajasthan, Uttar Pradesh, Assam, Madhya Pradesh, Maharashtra, Karnataka, Goa, Kerala, Pondicherry, and Telangana. With the introduction of Magic Moments Verve Lemon Lush, which incorporates the unique Gandhoraj lemon from West Bengal, the company is taking into account the taste preferences of Bengalis.

The new variety is a perfect fit for the tropical temperature of the area because of its smooth, refreshing flavor and the lemony flavor of the Gandhoraj lemons. Because of its adaptability, the product is also a great base for a wide range of cocktails, making it well-positioned to satisfy the expanding trend of cocktail culture in urban social situations.

Magic Moments Verve Lemon Lush comes in three handy pack sizes. It costs ₹240 for 180ml, ₹450 for 375ml, and ₹860 for 750ml. In keeping with Radico Khaitan’s plan to solidify its position as a leader in the premium spirits sector, the product will be supplied in well-known markets where there is a high demand for premium vodka.

Magic Moments is being recognized for its reliable quality and performance, which helps it maintain its position as the market leader on a global scale. Magic Moments is the fourth-largest vodka brand globally by volume, according to the Brand Champions 2024 Report. 

For ten years in a row (2013–2023), Magic Moments Verve has also won Gold at the esteemed Global Monde Selection Awards. In particular, Verve Lemon Lush has won the International High-Quality Trophy and Gold for three years in a row (2021–2023), solidifying its position as a premium product in the spirits sector.

Magic Moments is well-positioned for sustained success as it grows its presence in West Bengal and beyond by putting a strong emphasis on quality, innovation, and customer interaction.

Priyanka Dutta