Shoppers Stop has unveiled its latest Diwali campaign, “Nayi Diwali Nayi Soch” with celebrities Yami Gautam and Dhairya Karwa.

Diwali is not only the festival of lights but also about cherishing our loved ones with amazing and thoughtful gifts.

The “Nayi Diwali Nayi Soch” campaign from Shoppers Stop focuses on modern Indian families who are progressive in perspective but traditional in values. These four short stories further illustrate how modern families are evolving and using more progressive methods of communication, with gifting as the focal point of all discussions.

These movies have a number of touching family-related scenes. Pal bhar mein naye ho jaate hai tyohaar, bas ek nayi soch ek sath, which means that festivals become special and refreshing with forward-thinking, is spoken by Shoppers Stop towards the end of the movie.

Yami Gautam said that the concept of the campaign truly resonates with her as she loves gifting and pampering her friends and family with thoughtful presents. She hoped that the campaign would strike a chord with everyone.

Shoppers Stop has launched exclusive lines with various ethnic and western wear brands like W, Indya, ONLY, Vero, Zink London, Madame, Latin Quarters, Allen Solly, Levis, and Fab alley for the festive season.

Visit your nearest Shoppers Stop store, log on to the website www.shoppersstop.com, download the app available on Android and iOS, avail WhatsApp services, Virtual Assistance, Home Services or simply talk to Personal Shopper on +91-9004394244 between 11 AM and 7 PM, any day or visit bit.ly/2RWyzZy to know more.