The My Startup campaign by Britannia Marie Gold has been a success, running for three seasons and giving Indian housewives the resources and training they need to start their own businesses. Season 2’s campaign enabled 10,000 housewives to develop fundamental communication skills, financial literacy through access to information and communication technology (ICT), and microentrepreneurial abilities for social and economic self-reliance thanks to cooperation with NSDC.

The Britannia Marie Gold My Start-up program expanded its offers in its third season to assist stay-at-home moms in using the internet to expand their enterprises. According to the Indian Homemakers’ Entrepreneurship Report 2021 with Momspresso, 77% of housewives who wanted to launch their own businesses saw technology as a crucial enabler.

The fact that all participants will have access to Google’s WomenWill program, a business literacy project with a “how to” curriculum on transforming an interest into a business, managing an enterprise, and pushing it for growth, is one of the highlights of Season 4. A certificate will be given to every person who finishes the learning trip.

The full terms and conditions can be found at www.britanniamystartup.com.