In India, the concept of child-friendly clothes has still not been introduced. Lead pigments are most often used in brightly colored objects and clothing dye is a common cause of allergic skin rash. Many parents are very concerned about the health of their kids and as a result they are on the lookout for skin friendly garments.

In her search of child-friendly clothing, motivated mompreneur Ms. Poonam Naik-Desai started India’s first lead-free kid’s clothing brand. Peekaboo offers stuff made of natural materials and chemical-free organic clothing.

Each garment is made with the best soft natural fabric and traditional sewing techniques designed to delight and finished to the highest international standard.

The aim is to provide premium fashion for children aged 6 months-5 years in sleepwear category within the competitive cost structure.