Dabur Gulabari organized the finale of its beauty pageant – ‘Ke Tumi Dabur Golap Pari.

Dabur India Ltd Brand Manager-Gulabari Ms. Nancy, actress Alivia Sarkar graced the occasion and crowned the winners.

The campaign was undertaken to discover the most beautiful and fresh new face of West Bengal, a face that embodies the values of Gulabari.

Prantika Das was crowned the Dabur Gulabari ‘Golap Pari’. Adolina Ganguly was crowned the First Runner-Up, while Dipshika Modak was the Second Runner-Up in the contest.

Speaking at the occasion, Alivia Sarkar said “Dabur Gulabari has been a part of my beauty regimen for many years. I keep the bottle in the fridge. When I go back from work, I dip cotton in it and dab my face with it. It feels so refreshing”.

The concept of the campaign was to ‘Click a Selfie of Natural Beauty’ in front of Dabur Gulabari Stalls and submit for the contest. The activity was conducted at 4 prime pandal locations in Kolkata for 4 days. Entries were also called through a microsite to select Dabur ‘Golap Pari’.

The grand finale saw 20 semifinalists competing for the final crown. The winner was felicitated with a gift hamper and was also named as the next face of Dabur Gulabari.