Instagram launched the Born on Instagram program in Kolkata in the august presence of Manish Chopra, Head of Partnerships, Facebook India, Ritabhari Chakraborty and Indrani Biswas aka Wonder Munna.

With the help of this program, the creators will get the knowledge to best leverage Instagram and develop their storytelling capabilities.

With the help of this program, Instagram aims to get onboard creators in a series of 15 events, including one in Kolkata and provide benefits over the rest of the year.

Ritabhari mentioned that she loved Stories, the most on Instagram. “The fact which got me hooked to Instagram was the fact that if you liked a post, you can only give a heart but cannot express it in other ways. Moreover you can contact with your followers and know directly from them about their views on certain issues or also about my films. I do not have to wait for the reports coming out in the media to know how the film fared or how I acted in the film” said the actress.

Wonder Munna who can be seen in different avatars in her comedy skits that she puts on her YouTube channel mentioned that she turns into an agony aunt and often advises her followers.

Ritabhari mentioned that she had kept two hours allotted for Instagram. One hour in the morning and one hour in the evening. This increases when she is promoting her films. The actress also added that collaborating with brands is a good way to promote oneself and also the brand. Plus one can also be financially be stable too.

Wonder Munna said “Audiences want to see the real us. I do not have such straight hair. I have frizzy hair. It is for the event that I have done my hair in this way. However in my videos for YouTube or Instagram, I present myself as the real me without any filter. Audience love that and I am happy that they accept me in that way”.

The event benefited the Instagram creators who will be able to make more delightful content in the future.

Priyanka Dutta