Tanishq launched a new campaign this Durga Pujo that has been conceptualized by Tanishq and WYP Brand Solutions. The Pujo campaign titled ‘Ekotai Shundor, Ekotai Shokti’, is an ode to the resilient spirit of Bengal and Bengalis. The campaign intends to kick start the season of celebration and encourages people to come together while adhering to safety norms.

The campaign features Bengali actress Mimi Chakraborty. The campaign is shot against the backdrop of elements that are integral to Pujo.

The campaign attempts to put across a significant message that has been brought to the fore especially in recent times – that one cannot battle it out alone and the true essence of victory lies in the spirit of oneness.

The campaign also celebrates the Karigars who infuse life into every aspect of Pujo celebrations – right from the potters who shape up Maa’s idol with dedication, to the Daaker Shaajer shilpi, to the ones who mold the Dhunuchis and many more.

The latest collection– ‘Aparajita,’ in yellow gold is inspired by Bengali traditional designs.

So, if you are planning to shop for gold jewelry, the Aparajita collection of Tanishq is a good option.

Priyanka Dutta