Kalyan Jewellers unveiled its latest collection of celebration wear jewelry Ameya, by launching a new digital video campaign.

The campaign video highlights the #TraditionOfTogetherness, has neighbors joining hands to brighten the Diwali celebrations of one such family. It also acknowledges the present situation, which could be keeping the families of front line COVID-19 warriors apart, during the festive season.

Ruby, emerald, and pearl beads come together with gold, diamond, and other precious stones in this collection. This collection offers a great customization option. Traditional motifs with antique designs, Kundan and Polki work, heritage-inspired temple designs, Nakashi work with precious stones and uncut diamonds are all part of the collection.

Kalyan Jewellers has announced exciting festive offers through the 300 kg Gold Giveaway campaign. Customers shopping at Kalyan Jewellers will receive instantly redeemable vouchers or gold coins, against their purchases – the total of which will amount to the aforementioned 300 kg. The vouchers can be redeemed against special discounts on jewelry, with 20% – 50% off on wastage for gold jewelry and up to 25% off on diamond jewelry. This offer is valid until 30^th November 2020.

The ad will be promoted on digital platforms as well as on the brand’s social media handles.