Starz launched its independent direct to consumer OTT app ‘Lionsgate Play’ in India. This was announced via a virtual press conference in the presence of Mr. Jeffrey A. Hirsch, President and Chief Executive Officer, Starz, and Mr. Rohit Jain, Managing Director, Lionsgate South Asia.

The service has launched with a new price point in India, at INR 699 for a year and INR 99 per month. In India, the app will be available to download across a broad array of platforms and devices including Google Play store, Apple app store, and Amazon firestick.

Starz will expand its global footprint into 55 countries throughout Europe, Latin America, Canada, Japan, and India.

The Lionsgate Play app features a broad portfolio of content ranging from original feature film and television dramas, romances, comedies, thrillers, and action favorites and premieres, bringing world cinema and television series directly to Indian audiences.

New content available at launch includes:

• The Anna Kendrick starrer Love Life, a fresh take on a romantic comedy anthology series about the journey from first love to lasting love.
• No Man’s Land a Syrian civil war series that resonates with relatable themes like first love, fear of loss, and family sacrifice set against the backdrop of war; and
• The Goes Wrong Show, a laugh out loud comedy series with each episode having a different theme, including a period romance, spy thriller, a Deep South melodrama, and a Christmas fable.

The streaming giant will also premiere movies such as the Jennifer Lopez starrer Hustlers, Gerald Butler’s action thriller Angel Has Fallen, the fantasy thriller Hellboy, and the action-comedy The Gentlemen, starring Matthew McConaughey, Colin Farrell and Hugh Grant, and others.