The second wave of the deadly Coronavirus has taken its toll on the Indian population. Crisis over hospital beds, scarce oxygen, and medical supplies are leading people to turn to social media platforms for help during this pandemic.

Taking this situation into consideration, Zee Bangla Cinema along with their digital partner Mind and Matter has come forward to extend their support to the people in West Bengal. The channel recently launched a website ‘Amra Achhi’ (We are there) which is a one-stop destination for all information related to COVID-19 care in the state.

The main aim behind launching this site is to ensure people get all the help and also encourage others to contribute to their co-citizens in this difficult situation. The uniqueness of this platform is that it will grow organically through a crowd-sourcing model. Through this initiative, the channel will enable people to volunteer for their locality and supply essential medicines, utilities, rations, or arranging medical help.

Their efforts will be recognized by Zee Bangla Cinema.

Visit https://amraachhi.org/ now and step forward to help society.