Dollar Industries Limited launched a digital campaign, Make Everyday Fit, on International Yoga Day (21st June) to increase awareness about yoga, highlight its importance and the significance of staying active in the present times. The campaign highlights the necessity for athleisure wear for Yoga-related activities.

As the pandemic persists, athleisure wear has never been more prevalent than it is right now.

Dollar Industries Limited boasts of a range of athleisure wear such as joggers, track pants, t-shirts, and vests, made of premium quality for both men and women. These athleisure wear boast of great fit, elasticity, material, and affordability.

The digital campaign, Make Everyday Fit, has been created by Lowe Lintas and the campaign has an approximate reach of about 40 Lakhs as well as an engagement rate of 1 Lakh on the social media platforms.

The price range for Dollar’s athleisure wear ranges between Rs. 225 – Rs.860.