To commemorate the auspicious occasion of Jagannath Bahuda Rath Yatra,  Colgate-Palmolive (India) Limited partnered with internationally acclaimed sand artist and Padma Shri awardee Sudarsan Pattnaik for creating an awe-inspiring sand sculpture for Colgate Vedshakti toothpaste at Puri beach in Odisha.

The sand work was an illustration of the three chariots of the Rath Yatra that are symbolic of harmony, brotherhood, and unity. The sand artwork depicts the important message of how oral health is essential for overall health and well-being.

The installation is a part of Colgate’s continuous efforts in driving oral health education and highlighting its impact on overall health with its Ayurvedic offering—Colgate Vedshakti.

The installation was on display from 17–18 July for the people visiting Puri beach.