Chocolaty Tornado Installation Candyman Fantastik was successful from its inception and they ramped up the campaign for engaging more consumers at the Naktala Udayan Sangha Durga Puja pandal.

The brand engaged with approximately 50 lakh consumers through a 360-degree integrated campaign planned and activated through multimedia platforms creating a lot of interest amidst pandal visitors.

The Chocolaty Tornado Installation at Naktala Udyan Sangha Pandal had been reimagined to deliver a multi-sensorial (4D) experience of being inside a chocolaty tornado. The idea was to enthrall people walking through the chocolaty tornado and experiences the deliciousness.

Eminent celebrities like actress Monami Ghosh, Ditipriya Roy along with YouTube sensation, The Bong Guy posted videos of their own, experiencing the chocolaty tornado both inside the installation and by biting into the delicious Candyman Fantastik choco stick.

More than 100 winners through social media contests and on-ground activities were gratified with special AR-based T-shirts from Candyman Fantastik.

Campaign Link- https://www.youtube.com/watch?v=f-IwRXpXUu8