Meesho Aids Digitization Of MSMEs In West Bengal
In order to achieve its vision of enabling 100 million small businesses to succeed online, Meesho has so far helped over 4 lakh sellers across the country digitize their businesses. Meesho saw an impressive 6X increase in the number of sellers on the platform from West Bengal in 2021. In the same year, the state also witnessed a 4X growth in the number of women sellers, who recorded 6X growth in orders.
Lakshminarayan Swaminathan, CXO, Supply Growth at Meesho, said that Meesho, through its innovative strategies has been able to create opportunities for seller communities throughout India. As a result, Meesho has witnessed a significant rise in the number of sellers on the platform. Their ultimate destination is to enable 100 million small businesses to succeed online in India.
Nearly 70% of all Meesho sellers come from tier 2+ cities. To further help sellers scale their online business, Meesho announced an industry-first 0% commission model in July 2021. As a result, sellers on Meesho saved over INR 2 billion in 5 months, between July – December 2021. On average, sellers on Meesho have seen their business grow by ~76% over a period of two years.
With a mission to democratize e-commerce for India, Meesho provides MSMEs with the means to be financially independent of the comfort of their homes in a flexible manner.