A sound night’s sleep can improve a baby’s health and make them happy the following morning. Using the proper diaper is crucial to ensuring a baby’s uninterrupted sleep. Singer and new mother Shreya Ghoshal, and India’s top baby care company Pampers associated for a TVC film. The commercial aims to give new parents the perfect solution by lulling the baby to sleep with a Shreya Ghoshal song and keeping them asleep all night long with Pampers’ anti-rash and wetness protection features.

Shreya is seen singing a lullaby to her baby in the campaign video to get him to sleep. After singing it, she talks about how the new Pampers diaper helps parents prevent their baby’s discomfort from rashes and wetness. The rest of the video demonstrates how the wrong diaper can keep a baby awake all night long. Pampers protect the baby from rashes all night long while completely sealing in wetness because they are enriched with anti-rash aloe lotion.

For Pampers, Shreya has also redone 4 well-known local lullabies that will be made available soon. The calming effect of Shreya’s melodic vocals will be extended to new parents through these lullabies, assisting them in putting their infant to sleep.

Shreya Ghoshal said about her association with the company, “Bringing new life to this world is undoubtedly a feeling like no other. It also presents difficulties for parents who want to give their newborn the best care possible. Since I am a Pampers mom myself and all of my friends use Pampers for their children, I made the decision to connect myself with this company. I can be sure that my Devyaan will have a restful night’s sleep. I’m thrilled to be a part of this campaign and give new mothers some assurances about the comfort and peace that their babies will experience from a good night’s sleep.