Shopping for Durga Puja is unquestionably a major activity in West Bengal. It spans the weeks prior to the festival’s opening night and includes everything from clothing and footwear to accessories and personal care products, gifts, and technology.

How would you feel as a customer if you were lucky and a wish came true in a wonderful way? Thanks to Bhooter Raja Debe Bor, Motovolt‘s brand-new entertaining pre-Durga Puja engagement activity. Bhooter Raja, who is inextricably related to the ability to grant wishes, will see to it that lucky customers receive beautiful gifts in the bustling marketplaces of Gariahat, Jadavpur, Baruipur, Garia, and Diamond Harbour.

A customer must register for the “Bhooter Raja Debe Bor” activity by scanning the QR code found on all hawker stands in the designated markets. Each of the three lucky winners will receive a Motovolt electric bike. Additionally, there will be tempting prizes for additional winners. Motovolt would be extending this competition to other areas with a canter van in addition to collaborating with the hawkers in specific marketplaces that are hotspots for Durga Puja shopping.

“After two years of a break caused by Covid, the Durga Puja fever is back in full swing this year. The holiday atmosphere has multiplied since UNESCO designated Durga Puja as an Intangible Cultural Heritage of Humanity. With consumers returning to the market, we made the decision to launch Bhooter Raja Debe Bor, a customer engagement initiative that gives participants the chance to win enticing prizes like Motovolt e-cycles. To carry out this project, we have partnered with hawkers from different markets” said Mr. Manohar Bethapudi, Head-Growth & Corporate Strategy, Motovolt Mobility Pvt. Ltd.

Bhooter Raja, a fictional character, would also be present during the event to interact with attendees and motivate them to take part in the contest, and hand over gifts to the customers.

This initiative will continue till 29th September 2022.

Priyanka Dutta