With the aim of providing comfort and convenience in the passenger transportation industry as well as other areas where direct transactions at reasonable rates are possible, inDriver is rebranding as inDrive and evolving into a set of businesses and non-profit development projects. While reflecting the company’s revised goal and principles, the new brand maintains consistency.

InDriver was introduced in 2012 as a solution to the unequal pricing of taxi services in Yakutsk. Since then, the service has grown to have more than 4 million daily user transactions worldwide. With over 150 million downloads and availability in 707 locations in 47 nations on five continents, the app is second among ride-hailing services globally in terms of monthly installs on Play Market and AppStore.

Over time, inDriver has developed from a ride-hailing service to a marketplace for urban services where users may search for jobs, order domestic services, and schedule long-distance travel, deliveries, and cargo services. The company will enter new strategic categories, including finance, food delivery, and e-commerce, as well as create extensive non-profit development programs, in addition to continuing to strengthen its current offering.

Independent Drivers, a social media group, is where the name “inDriver” first appeared. The abbreviation inDrive, which stands for “Inner Drive,” represents the inner fortitude and zeal that the company’s purpose to confront injustice expresses.

They will shortly begin their first worldwide ad campaign in addition to the rebranding. The campaign’s central premise is the contrast between algorithms’ indifference and human sensitivity and intimacy in negotiations about fair fares.

The campaign’s call to action sounds like “Ride for a fair price you both agree on. People Driven.

The company’s guiding principle of “people to people” will remain unchanged and is now reflected in the company slogan — “People Driven”.

For more information visit www.inDrive.com

Priyanka Dutta