For its most recent season, Licious, India’s first D2C unicorn and beloved fresh meat and seafood brand, announced its partnership with Bigg Boss, the most watched and longest-running reality program in the nation. As part of this innovative integration, Licious will create an immersive zone in the house called The Licious Greed Zone to satiate participants’ desires for meat.

Big Boss is a family favorite that provides countless hours of enjoyment for friends and families to bond over. Salman Khan, the host, makes it possibly the most popular prime-time viewing among fans of the program. The fact that the event has so many celebrity associations and brand engagement show its value.

As a member of this club, Licious will provide its extensive selection of delicious fresh meat, seafood, and ready-to-cook items in the home. In addition, the partnership will launch an interactive competition that will give Big Boss viewers the option to vote for their preferred Licious staple via the Licious app. The Licious Greed Zone in the Big Boss House will serve the meal that received the most votes. The dish with the most votes will be served to the contestants, allowing the audience a chance to participate in the show. Three fortunate voters will get the incredible opportunity to meet Bollywood superstar Salman Khan, raising the stakes even further!

Big Boss is the definition of joy and laughter. The program has a huge audience that keeps growing, which only makes it the ideal venue for this integration. Because food is the greatest feeling for all of us and because no one understands meat better than Licious, the team at Licious is constantly on the lookout for opportunities to bring people together. They are eager to display their broad selection of goods that satisfy every need and craving thanks to the exciting cooperation with Big Boss.

Priyanka Dutta