MADAME launched its Spring Summer’23 Collection at a glamorous event held at Hotel Sheraton in Saket, New Delhi.

With its distinct approach to fashion, the Spring Summer’23 Collection is sure to become the talk of the town. Women may choose their preferred mood of the day with ease thanks to the collection’s wide variety of designs and prints. February’s #SelfLove mood features a pink and floral color palette, while March’s #SummerSolace emits vibrant summer tones. Co-ord sets are available in the #BossBabe line from April, and a sustainable holiday collection is available in the #VacayVibe line from May. The brand’s mission is crystal clear: to uplift women and inspire them to wear sophisticated yet sassy clothing.

The event’s climax was the introduction of MADAME‘s high-end fragrance line, Lueur by MADAME, by the company’s Head of Marketing, Ms. Sumedha Jain. The company also announced Shanaya Kapoor as the new face of their recently launched perfume line.

Influencers were urged to design their own t-shirts by pasting various spring-themed patches on them as part of a DIY activity that MADAME also ran. The participants loved the enjoyable and creative experience of the exercise, which was a big hit.

The brand’s avant-garde approach to fashion was on display at the launch event.

The products of the brand are available through online markets including Myntra, Ajio, Flipkart, and Amazon, and its own online store, glamly.com.

Priyanka Dutta