Public Relations has undergone many changes with the passing of time. Understanding the changes happening in this field, Subir Ghosh wrote a new book New Age Public Relations that highlights new notions in this field.

The book was launched in the presence of the author along with eminent dignitaries like Snehasis Sur, Dr. Mrinal Chatterjee, Jawhar Sircar, Debajyoti Datta, and Ujjwal Chowdhury.

Some of the topics discussed in this book are Public opinion, Employee relations, Working with media, Crisis management, Corporate social responsibility, Consumer Relations, Financial public relations, House magazine, Value of ethics, Sponsorship, Event management, The role of research, and many more.

Speaking at the event, Subir Ghosh said “The twenty-first century has seen a huge global transition in a number of industries. Throughout the past three decades, there have been notably pronounced changes in public opinion as well as public relations and its various elements. This book covers both government and commercial sector public relations strategies, methods, and procedures, as well as how public relations should be practiced in the contemporary environment. Consequently, this book can be quite useful in the real world”.

Dr. Mrinal Chatterjee said “I will like to take some credit for this book. We actually pushed Subir Ghosh to write a new book on emerging PR topics. It was during the author’s stay in Dhenkanal that he began to write this book. he came back to Kolkata and was not well. But he continued writing the book. such was his passion and dedication. And the fruits are out today. This will indeed be helpful for PR students, and PR practitioners no doubt”.

New Age Public Relations has been published by Sahitya Samsad.

The book will be readily available at Shishu Sahitya Samsad Pvt Ltd, Dasgupta & Co. Katha Shilpa, and different outlets of Star Mark.

It can be bought online from Amazon and Flipkart.

Priyanka Dutta