Clinique introduced Bollywood Actress, Radhika Apte as its first brand ambassador for India. Known for her real, natural and authentic approach to beauty, Radhika exemplifies Clinique’s philosophy of empowering, inspiring and delivering happiness to women by celebrating natural beauty through great skin.

Clinique India aims to increase brand awareness, deepen consumer engagement and drive education on the importance of good skincare habits through a series of campaigns featuring Radhika Apte in 2019. Audiences will see Radhika appear in her first campaign for a new revolutionary moisturizer, Clinique iDä in March 2019 followed by its cult hydrator, Moisture Surgeä in May 2019. Radhika’s campaigns will play across digital media, social media and in-store in India and around the world.

Radhika Apte said that Skincare has always been an integral part of her beauty regime alongside drinking water, staying fit and sleeping well. She strongly believes in its philosophy of great skin equals happiness. She hopes to inspire women to be real, natural and authentic in everything they do, without forgetting that beauty lies in simply being happy.